We’ve been reading Reinventing Patient Recruitment

by Joan Bachenheimer and Bonnie Brescia. The subtitle: Revolutionary Ideas For Clinical Trial Success. This new reference work is suitable for site- and sponsor-side personnel who plan or work on patient recruitment.

The authors are the founders of BBK Worldwide. ClinPage interviewed Bachenheimer a few months ago. She’s an engaging person. This book will help the industry move away from seat-of-the-pants estimating and toward more rigorous, scientific recruitment practices.

On the cover of the book, as well as one of the first pages, we were surprised to see a nod to her technology vendor, TCN e-Systems.

Bachenheimer and Brescia have put together a lovely, easy-to-read reference work on the topic. It brings patient recruitment into the 21st century. It’s a definitive, detail-rich book. It’s rigorous: there are mathematical equations about patient recruitment.

But it’s also easy to scan for insights. Inside every chapter, there are checklists, typographically vivid in orange boxes. You can’t miss them. And there are detailed hypothetical recruitment challenges for readers to ponder. What the book lays out are all the nuances and competitive, financial and legal ramifications of various protocols.

We were especially drawn to the case histories, which laid out BBK’s approach to particularly difficult recruitment strategies: on page 91, for example, in a trial of bacterial vaginosis (BV), BBK generated 7 million print and broadcast impressions.

At the end of the book, there are fascinating analyses of BBK polls and surveys that illuminate larger, more generalized concerns of patients and researchers.

You can buy

Reinventing Patient Recruitment at Amazon. Clicking on that link will support ClinPage indirectly, as we participate in Amazon’s Associate program.

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