A U.S.-Israeli firm, Business Events, claims to be able to perform data mining on all of a large company’s data.

News accounts neglect to say how they load all of a large company’s data.

But a story online is interesting because the principals behind Business Events got their start in the pharmaceutical industry and still claim many major companies in the industry as customers. In testing, the 2-year-old Business Events says, it detected a competitive threat for a customer long before it would have become apparent using conventional market research.

Here’s a quote from the article:

When Business Events crunched the numbers for a large pharmaceutical company in the US that manufactures and sells blood glucose monitors for diabetics, it discovered that in one specific region, sales of the monitors were dropping in the pediatric sector. They evaluated this drop and found that one of the pharma’s competitors was trying out a new sales message specifically aimed at the pediatrics market in this region. Their rival was selling the same needle as before, but was now marketing it as a needle specially designed for children. The pharmaceutical company acted quickly to alter its own sales message and reversed the downward trend.

“We picked up the change quickly - without Business Events it would have taken the pharma nine months to pick up the specific problem and in this time they would have lost a lot of revenues,” says Amit. When Business Events crunched the numbers for a large pharmaceutical company in the US that manufactures and sells blood glucose monitors for diabetics, it discovered that in one specific region, sales of the monitors were dropping in the pediatric sector. They evaluated this drop and found that one of the pharma’s competitors was trying out a new sales message specifically aimed at the pediatrics market in this region. Their rival was selling the same needle as before, but was now marketing it as a needle specially designed for children. The pharmaceutical company acted quickly to alter its own sales message and reversed the downward trend.