One large American company accused another of lying to America’s dentists. Procter & Gamble says Pfizer ads for Listerine mouthwash are erroneous. Pfizer has similar complaints about Procter & Gamble’s mouthwash. It’s all playing out in federal court in New York. Some of the numbers are interesting. P&G has spent $63 million to develop Crest Pro-Health mouthwash, and logged $70 million in sales.
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Comment On The Story. . .November 21, 2008
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