MicroStrategy, a leading worldwide provider of business intelligence software and SPSS, a leading worldwide provider of predictive analytics software, today announced that they have a strategic alliance. The two companies will engage in joint business development and cooperative marketing programs. By combining MicroStrategy’s advanced business intelligence technology with the leading-edge insights of SPSS’ predictive analytics, customers can better optimize the use of their data to improve business performance and project future trends. Through PMML (predictive modeling mark-up language) integration, MicroStrategy and SPSS customers can leverage SPSS’ predictive analysis algorithms using MicroStrategy software. SPSS technology is highly scalable and interoperable with MicroStrategy’s offerings, enabling customers to perform predictive analytics using corporate data sources, and to leverage existing technology investments enterprise-wide. “We’re quite pleased to be forging this agreement with MicroStrategy, as our customers will be the key beneficiaries,” said SPSS’ Executive vice president,and chief technology officer Jon Otterstatter.