A Biotech Base
BBK: New Los Angeles Office
The patient recruitment firm discusses the opening of another location.
One way to view the media landscape in 2011 is as a society-wide clinical trial for attention-deficit disorder in which 90 percent of the U.S. population has voluntarily enrolled. Working, walking, driving, shopping, eating, riding bikes, at the movies, attending to bathroom functions—most Americans keep one or both eyes and ears glued to small electronic screens. Such tiny devices offer deliciously addictive electrons of one type or another, and there is no going back to the pre-electronic world. Does all this affect clinical trials? Yes. For some demographic groups, traditional or legacy ad formats are obsolete as some households trim cable TV costs from their tightening budgets. The standard newspaper ad or a radio spot will never reach a broad swath of the public, especially in younger populations and urban locations. But for all the initial appearance of simplicity of sites such as Facebook, Twitter and their kindred dot-com time wasters,…more...
