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March 10, 2010
BBK’s Freebie Generates Buzz
DIA Swag of Choice
BBK Worldwide gave away Monopoly games customized for clinical research. Some attendees said they planned to use the game for site training.
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Editor’s note: This story has been revised since it was posted on June 29, 2007. Contrary to our initial article, Pfizer has never asked any site to choose between working for Pfizer and another sponsor. As it explained at DIA, however,…
“A major manufacturer is interested in funding your Phase II study. Collect $150.” “Investors are impressed with your Phase I results. Collect $50.” “Discover new reptile saliva extract that offers a potential cancer treatment. Collect $150.” It’s all part of “Monopoly:…
