A few years ago, thinking the way all journalists think, we had an epiphany. The reportorial brain is the one we’re happily stuck with. But it often adopts a harshly negative, critical outlook that transcends age, geography and political affiliation. We resolved to outgrow that outlook. Then, as luck would have it, we met a few journalists (at our old haunt, Bio-IT World) who saw the world a bit less darkly. Don’t get us wrong. It’s not that there is anything wrong with dark. We love dark. But with that world view, a journalist can miss other stories, which is an occupational handicap. Three Types of Companies The standoffishness of the pharmaceutical industry is a similarly troublesome quality. A certain aloofness is placing the life sciences in a shady reputational neighborhood. What do we mean? Have a peek at our chart. In the old days, there were two types of companies.…more...