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July 24, 2008
Trasylol, Bayer & Three Mile Island
Drug Safety Story Time
Reflections on the power of narrative and the industry’s wobbly reputation.
The Case For Outreach
Stopping Drug Safety Spin Cycle
Why the pharmaceutical industry’s ill-advised reliance on lobbyists will hamper its efforts to rehabilitate its reputation.
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With the Oscars upon us, it’s time to reflect on something simple. Our brains store information and make sense of the world in stories. This is true in all cultures, all individuals. “She saved my career.” “They worked it out.”…
A few years ago, thinking the way all journalists think, we had an epiphany. The reportorial brain is the one we’re happily stuck with. But it often adopts a harshly negative, critical outlook that transcends age, geography and political affiliation.…
