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January 8, 2009
BBK’s Freebie Generates Buzz
DIA Swag of Choice
BBK Worldwide gave away Monopoly games customized for clinical research. Some attendees said they planned to use the game for site training.
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“A major manufacturer is interested in funding your Phase II study. Collect $150.” “Investors are impressed with your Phase I results. Collect $50.” “Discover new reptile saliva extract that offers a potential cancer treatment. Collect $150.” It’s all part of…
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